Sony Xr98x90l

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The Sony XR98X90L is a cutting-edge 98-inch 4K HDR LED TV that utilizes Sony’s Cognitive Processor XR for advanced picture and sound quality enhancement. It features Full Array LED backlighting with local dimming zones, providing precise contrast and deep blacks for immersive viewing experiences. The TV supports multiple HDR formats including HDR10, Dolby Vision, and HLG for vibrant, lifelike colors. It runs on Google TV platform, offering a user-friendly interface and wide app compatibility. Connectivity options include HDMI 2.1 ports supporting 4K@120Hz, eARC, and VRR for gamers. The XR98X90L also integrates advanced speakers with Acoustic Multi-Audio technology for synchronized sound placement matching the on-screen action.

The large 98-inch display offers an immersive cinematic experience in ultra-high 4K resolution with HDR support. Cognitive Processor XR intelligently optimizes the picture and sound in real-time for remarkable realism. Full Array Local Dimming ensures enhanced contrast and rich blacks. HDMI 2.1 support caters to next-gen gaming consoles with features like 4K@120Hz and Variable Refresh Rate. Google TV provides a seamless smart TV experience with access to a wide range of streaming services and voice control. The Acoustic Multi-Audio system delivers precise and dynamic sound that matches the visual content.

The XR98X90L’s large size demands a substantial viewing space and may not be suitable for smaller rooms. Being an LED TV, it cannot match the perfect blacks and infinite contrast ratios of OLED technology. The price point is premium, which may be prohibitive for some consumers. The TV’s weight and dimensions require a robust stand or wall mount solution. Some users might find the Google TV interface requires a learning curve. Additionally, the local dimming algorithm can occasionally produce blooming artifacts in high contrast scenes.

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