Sony Bravia xr x90k

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The Sony Bravia XR X90K series integrates cognitive intelligence processing with the new Cognitive Processor XR for enhanced picture quality and sound. It features a 4K HDR Full Array LED panel that delivers precise contrast with direct LED backlighting and local dimming zones. The TV supports Dolby Vision and HDR10 to provide an expanded color gamut and deep dynamic range for a more immersive viewing experience. It comes with Google TV built-in, allowing access to a broad range of streaming services and apps via a user-friendly interface. The sound system includes XR Sound Booster technology and Dolby Atmos support, enhancing spatial audio and bringing cinema-level audio clarity. Connectivity options include multiple HDMI 2.1 ports, USB, Wi-Fi 6, and Bluetooth for seamless integration with various devices and accessories.

The Cognitive Processor XR dramatically improves image processing and upscaling, offering lifelike picture quality. Full Array LED with local dimming ensures excellent contrast and deeper blacks for vivid scenes. The TV's gaming features, such as HDMI 2.1 with 4K at 120Hz, support variable refresh rates for smooth gameplay. Google TV's intuitive interface and voice control simplify content discovery and navigation. Audio technologies like XR Sound Booster and Dolby Atmos provide immersive sound that matches the visual experience. A wide range of connectivity ports and wireless options enable flexible device integration.

The XR X90K series, while excellent in many aspects, lacks OLED technology, which means contrast and black levels may not match OLED displays. The sound system, although enhanced, may still benefit from an external soundbar for audiophiles. Viewing angles are improved compared to previous LED models but still not as wide as some competing alternatives. The TV's design is premium but relatively bulky compared to ultra-thin models available. Firmware updates and smart platform optimizations depend on Sony's release schedule, which can occasionally delay feature rollouts. Some advanced gaming features like VRR support may require firmware updates to function optimally.

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