Sony Bravia xr a90k

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The Sony Bravia XR A90K is a premium OLED TV that integrates advanced XR cognitive processing technology for unparalleled picture accuracy.

This model features a 4K Ultra HD OLED panel that delivers deep blacks, vibrant colors, and wide viewing angles.

It is powered by the Cognitive Processor XR, which analyzes and optimizes visual and audio elements to enhance realism.

The display supports HDR formats including HDR10, HLG, and Dolby Vision for expanded dynamic range and color reproduction.

Connectivity options include multiple HDMI 2.1 ports, USB, Wi-Fi, Bluetooth, and Ethernet, supporting next-gen gaming and smart home integration.

The TV runs on Google TV platform with voice control, smart assistant compatibility, and built-in streaming services for flexible multimedia usage.

The OLED panel delivers perfect blacks and infinite contrast for exceptional picture quality.

The XR Cognitive Processor provides intelligent upscaling and real-time image enhancement, improving the viewing experience.

HDMI 2.1 support enables 4K 120Hz input for smooth gameplay with latest consoles.

The Google TV interface provides access to thousands of apps and voice control functionality.

Acoustic Surface Audio+ technology creates immersive sound directly from the screen surface.

Elegant slim design ensures a modern appearance that fits in any living space.

OLED technology can be susceptible to image retention or burn-in with static content after extended use.

The higher price point may not be affordable for all consumers even though it offers premium features.

Peak brightness is generally lower than LED-LCD counterparts, which may affect HDR viewing in bright rooms.

Limited local dimming capability compared to some advanced LED TVs.

Soundbar or external audio setup might still be preferred for audiophiles despite the on-screen sound technology.

Availability varies by region, which might restrict access to certain models.

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